Designer profile: Thomas Burberry

19 02 2011

I haven’t written a designer profile in a while so I’ve decided to hit the internet to search for inspiration. I happened upon some Burberry items which are colourful, tapered in the waist which provides an excellent fit for the broad shouldered and made with fine quality cotton.

Up until now you might associate Burberry with a burnt out Vauxhall Novas on Bradford industrial sites but by the end of this article your preconceptions will be shattered. Reputations take years to build and seconds to break but I think Burberry have bounced back and sensibly, scaled back on the tan tartan that became notorious.

Thomas Burberry began as a Drapers assistant in Basingstoke: a town now famous for having a Clinton Cards in the Festival Place shopping centre. Wisely, he decided that curtains were a mug’s game and that he’d enter into the world of outdoors attire adopting the Equestrian Knight logo developed under the latin “Prosum” meaning “forwards”. In 1914 Burberry was commissioned by the War Office to adapt its officer’s coat to suit the conditions of contemporary warfare, resulting in the “trench coat”. After the war, the trench coat became popular with civilians. The iconic Burberry check was created in the 1920s and used as a lining in its trench coats.

Due to the brand becoming popular amongst the British football “casual” culture in the 1970’s, Burberry went the way of the BMW 3 series or Louis Vuitton handbags and became a victim of prole drift. But after ploughing millions into a brand “rejuvenation” I think they’ve shaken the reputation off. It’s an interesting chapter in their history, but I think it’s redundant when you consider that the quality of clothing has always remained excellent. My favourite items from Burberry are the famous trenchcoats, polo shirts and trousers. All products link to site:

Burberry Stone Packable Trench Coat, My-Wardrobe.com

Burberry Navy Packable Trench Coat, My-Wardrobe.com

Burberry Cotton polo shirt, My-Wardrobe.cp,

Burberry Cotton polo shirt, Farfetch.com

Burberry Front pleated trousers, Farfetch.com

Burberry Emblem sweater, Farfetch.com

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